Dominate

We’re Ethan Kap and Brett Kitchen, known in the industry as The Traffic Guys. We help independent home furnishings retailers, like you, increase traffic and sales without spending more on advertising.

If you’re frustrated like the other independent retailers we know, our message is for you.

The market conditions are brutal, big box stores are dominant competitors in every market, imports are eroding margins, the internet bypasses traditional marketing, the housing industry is in the dumps, and there’s more - way more. But you get the picture, because you live in this picture.

Looking for help to fight these trends? Want to restore your dominance of the past?

You needn’t look any further. We can show you a few simple marketing strategies and help you implement these strategies and advertisements to put customers in your store.

Those “tried and true” sales and promotions you’ve used in times past are tired and worn out. Most retailers agree they are too expensive and they don’t work effectively in today’s market place.

The market conditions are different, the competitors are different, and the buyers are different. The defining question is – why aren’t you different?

The good news is—you can be different! Marketing and advertising are all about differentiation. You will never get a different result (more store traffic) by using marketing and advertising of the past.

We guarantee different results--more traffic, more sales and more loyal customers---but first you need a change. But it’s not a difficult change, because we will help you. The change will come from embracing our strategies and implementing our proven methods that will explode your sales and re-establish you as a dominant presence in your market place.

Once you follow our simple system, we guarantee more traffic and more sales. How can we make this guarantee? Here's our story...

Over the past several years my partner Ethan Kap and I created a traffic and sales building program for independent home furnishings retailers. It is called the Market Domination Program.

Within 10 months, over 251 retailers have joined this program, each paying between $4,000.00 and $12,000 per year to be involved. These retailers learn and implement the little known strategies we share. They use direct response marketing to explode store traffic. (This is not “used car” advertising, for “promotional stores” only, or “just direct mail.” It is neither.)

The Market Domination Program gives you all the tools ALREADY DONE FOR YOU so you can fill your store with customers and increase sales significantly.We give you totally new, totally different, and very effective marketing pieces each month that you can use to put people in the store.

It has become THE largest and fastest growing direct response marketing program for home furnishings retailers in the world. (To be quite honest, the growth has even surprised us!)

But it’s easy to see why retailers are joining at such a rapid pace considering stories like:

“After 10 down months in a row, I’m amazed at what this advertising has done for our store. We stopped all other advertising in December, to really test if your methods work. We only sent out 10,000 mailers and we were, in a word, amazed. Our store has been around for over 60 years, and I’m happy to report that we had the best December in the HISTORY of our company.”

Giff Gates
Gates Furniture, Grants Pass Oregon
National Retailer Of The Year
Former President, Western Home Furnishings Association

“ I was absolutely blown away with the amount and quality of the information I received. After reading just a few of the points, I saw a huge new opportunity I had been missing for years that will increase traffic, and more importantly, my own personal income.

I know that Brett and Ethan really care about my business and they want me to succeed. The other day I was telling my wife that they will be the most sought after consultants in the industry within 3 years.”

“It was very successful. We doubled our sales from the same period last year and the real work and promotion is really just beginning. We are very excited about the direction we are heading.“

These stories may seem too good to be true. In fact, I don’t blame you for doubting. But read on…I will prove to you that these stories are true. And I’ll show you how you can have the same results. In fact, we love helping independent retailers succeed. (We always have been entrepreneurs at heart.)

Even though it may seem ‘silly’, we truly do enjoy helping retailers like you improve your businesses. Ethan and I have written over 11 articles in the past year for publications such as FURNITURE WORLD, The National Retailer, Sleep Savvy, and The Western Reporter. I write a series in every issue of FURNITURE WORLD Magazine called “Double Store Traffic.” (If you haven’t read it, you should really pick it up.)

(Member Karen Cundiff Used ‘Traffic Guys’ Marketing To Fill Her Store With Traffic)

Just a few years ago you didn’t struggle getting paying customers in the store. That has changed. Traffic is down. Big box retailers and lifestyle brands are stealing your customers. Independent HF retailers are dropping like flies. We receive calls daily from retailers saying the exact same thing:

Starting today, if you truly decide, you can dominate your marketplace using tested and proven marketing pieces and ads done for you….Ads that are being used by our members to achieve phenomenal results and fill their stores with paying customers.

We’ve watched retailers and store managers (our friends) work themselves to near- death exhaustion, stress and health problems just to eke out a so-called “GOOD” living. That’s not good enough for us… and we know it’s not for you either.

If you’d like to dramatically increase store sales, cut the fat and waste out of your advertising, and learn the simple and easy way to have paying customers constantly enter your store, (without the stress and headache) thenkeep reading.

Soon you will be very excited. In a few short minutes, you’ll know you’ve just discovered a dynamic new way to increase your profits.

Paying Customers Will Come Into Your Store Overnight
You’ll Dominate Your Competition
The Results Will Be Lightning Fast

If you keep an open mind and simply let us put our specialized techniques to work, with a smile on your face, you’ll watch as more paying customers enter your store and profits pour in.

We have to warn you… We come from outside the Home Furnishings industry. We bring a very deep and specialized knowledge to the industry…A fresh, new look...An unconventional style of advertising.

It will be different from what you’re doing now. (Isn’t that what you want anyway? A new approach…Advertising that actually works for a change?) But, how did it all come about?...

It’s actually a tragic story …in our last business we spent several years creating, refining and implementing advertising that brought in customers with guaranteed predictable consistency. While we were learning the secrets of marketing and advertising, our good friend Morgan Garrett opened a retail furniture and mattress store. His brother and partner had been very successful in other businesses. They had great products and prices, and a good location. But…

Bloody and Broke

To get customers they spent money on traditional (ineffective) advertising. Things like floating balloons, traditional radio and newspaper ads, yellow pages, things most retailers do.

(At one point he was so desperate, he cut out the springs inside a mattress and stood out on the street corner. He stood out there sweating and bloodied trying to attract buyers !) It was terrible. He eventually went out of business…and got stuck paying back a huge business loan.

We have found many home furnishings retailers, large and small are still frustrated by wasting money on ineffective advertising, getting beat up by Wal-Mart and other big box stores.

Now you can get a totally new and effective advertising strategies Done For You, proven to put paying customers into your store.

“How do I know this stuff really works?”

First, we guarantee it...

You Have Our Personal IRON CLAD Satisfaction
12 Month $1000.00 Cash, No Questions Asked, Guarantee.

We Guarantee That These Strategies Will Put Paying Customers In Your Store. If You Aren’t Convinced Of That After Using Our Ads And Marketing Pieces For 12 Full Months, Just Let Us Know And We’ll Give You $1000.00 Cash

Yeah, it’s crazy, we know. Our accountant Troy (that really is his name) thinks we’re nuts for offering such a bold guarantee.

But… we know our members get results, so we’re not worried about it. (Plus we use our strategies in our own marketing material, proving what we share works.)

(You Can Download the Application Now By Clicking Here!)

Why Should You Listen To Two Young Marketing Guys Who Don’t Even Own A Retail Store ?

Good question. The first answer is because times have changed.It’s no secret that what you did 10 years ago isn’t working anymore. You may be tired and frustrated with the rat race, always trying to keep on top of what is working in the rapidly changing business world. That’s where we come in. The fact that we are relatively young is one of the biggest advantages we bring to your team.

Another question we get is…

“Isn’t This Just Like Bill Glazer’s Program?”

There are very few “Direct Response Experts” in the retail industry. One of them is Bill Glazer. We know Bill and we work with him and attend conferences with him regularly.

However, Our System Is Specifically Designed For Home Furnishings Retailers.

We Don’t Work With Jewelry Stores, Men’s Wear, Flower Shops, Etc.

Our members are just like you. They sell mattresses, wood furniture, sofas, dining room sets, and recliners.

Working exclusively with HF retailers allows us to create systems that will work for you.

Take for example average ticket size. You are selling something that is much more expensive than menswear or flower shops… You can’t use the same offers and techniques to sell big ticket retail. You need something specific to you, not just a generic program that other retailers have used in the past.

You need a specific plan…something that will work for your larger transaction sizes, and less frequent purchases.

Our members find it extremely beneficial that our systems and marketing pieces are specific for Home Furnishings. In fact the retailers that get the best results understand these 3 principles:

Marketing to get customers is the #1 priority
Autopilot Marketing Systems are essential for growth...
Brand Building and “Traditional Advertisings” is dead. A new way of marketing is essential for survival in today’s retail environment

Our Personal Promise:

These Done For You Marketing Pieces will bring in NEW CUSTOMERS specifically from our marketing and advertising pieces, or you get $1000 cash back…our system also contains proven strategies for:

Increasing the revenue from all customers
Keeping margins high(You’ll love the boost your net takes once you’re in on this secret!)
Marketing pieces and tactics to cut the fat and waste from your advertising.(You’ll know exactly what is making you money. And get rid of the rest of it!)
Secrets for easily turning one-time buyersintorepeat customers &raving fans who spend more with you month after month, year after year.

Plus remember you’ve got our 12 Month IRON CLAD, No Questions Asked, $1000.00 Cash Guarantee! You simply have nothing to lose.

One of the best comments we hear is how members…

GET RESULTS FAST!

The system is easy to implement and it’s fast (plus we help you along the way)… Most members see results within 30 days, some as quickly as two weeks!... And don’t worry it’s not going to cost you a fortune to use what we share either. Many people wonder…

“How much is it going to cost me to implement these strategies?"

Some of the strategies we share don’t cost a single penny. They are systems you apply to your store and make money now. Most of the time, you’ll simply take what you currently spend on advertising and increase the effectiveness of it.

Let Me Be Clear Here:

You do not have to increase your marketing budget to get results using our strategies…

You take the money you are wasting now on ineffective advertising and use it for really effective marketing. What we share isn’t more expensive or going to cause a strain in your marketing budget.

One more issue I want to clear up that some retailers ask us:

“Is there something else behind the curtain? What else are you going to try and sell me once I’m in the program?”

It’s a valid question. We’ve all bought into something with a promise that it was the “answer” only to find out you had to pay extra to get the answer.

The short answer is: “No, there is no hidden agenda here.” You’ll get everything we’ve promised “as advertised”. We’ve had members tell us we’re charging too little for what we give. (And we are increasing the price soon.)

Plus, WE DON’T SELL ADVERTISING…. There is no $20,000 TV and Radio advertising package to buy. No commissions for sales reps. No hidden charges. You work within your current advertising budget.

This is the way it works.

Every month you get DONE FOR YOU marketing pieces and ads that you can immediately take and put to work in your store.

No more reinventing the wheel. These ads and pieces have been tested in retail stores across the country, and are PROVEN to work much better than the traditional advertising you’ve been doing in the past. It’s that simple. You get ads and pieces done for you that you can take and use immediately. EASY, FAST, EFFECTIVE.

Let me share a true story…

The Tale Of Two Retailers

About 12 months ago we sent out a letter to several HF retailers.

Two retailers requested the information. Both wanted to increase traffic and sales. Both received the exact same information. The report and the CD. They both got the money back guarantee, the marketing help, etc.

RETAILER NUMBER ONE(His name is Jim) invested in our system. He took advantage of the conference calls and ad critiques. He sent out a letter and had an amazing success.

RETAILER NUMBER TWO (we’ll call him John to protect his identity) didn’t invest in the system. He asked Bob, a neighbor who owned a struggling futon store, what he thought about our system. Bob told him we looked too young to know anything about getting customers for a retail store. (Looking young is supposed to be a compliment isn’t it?)

John thought he was better off taking Bob’s advice -- a futon retailer who’s been in business for 17 years, but doesn’t have any traffic.

So, John spent another $3600 on a poorly written newspaper insert (more in one week than he would have spent on our program in a WHOLE YEAR.) He kept doing the same old marketing he’d been doing, getting his name out there, trying to build his brand. Now he’s living on credit cards and he’s on his way out of business.

Back to RETAILER NUMBER ONE: After the first test he was quite amazed…

SO HE CRANKED IT UP

He did a larger mailing, using a similar marketing piece and in less than 2 weeks he did over $250,000 in sales from a tiny investment.

It was easy. But it was nontraditional. It broke the traditional advertising rules.

You see, John did what most retailers do, what you are probably doing…taking advice from friends, associates, partners, ad reps, creative types, your wife, your brother, or other retailers.

But Jim went out on a limb, He took a chance. It was a small chance, but it was still a risk. And You can do the same. Risk a little, take a chance, and reap great rewards

We have tons of retailers who’ve had great experiences like this. Just take a look at the book full of testimonials included here.

ur marketing ideas have been called crazy and we’ve been called much worse…that is the way we prefer it. But you can be sure of one thing. We are not going to bring you the same ol’ regurgitated stuff that keeps being pushed in this industry…you’ll learn to:

DOUBLE your traffic...
DOUBLE your referrals from happy customers...
DOUBLE your ad results…

Those who don’t get serious about their marketing are…

Facing a Scary Future;
The Thinning of the Herd

You no longer compete with the store across town. The industry has changed. The traditional retail base is eroding. Lifestyle brands like Pottery Barn, Ikea and Restoration Hardware have come on strong. They offer consumers an appealing look at an affordable price.

Just in the past few years over 2500 independent retailers have disappeared. How do I know? I look at my mailing lists and see independents dropping like flies…and…It is only getting worse.

It Is Predicted That Over The Next Few Years Up To 40% Of Independent Home Furnishings Retailers Will Go Out Of Business

The Big box retailers are stealing more and more of your market share. Stores like Wal-Mart, Target and Ikea are popping up everywhere. Over the course of this next great market transformation

Three things will happen to retailers:

They Will Survive the “thinning of the herd”
They Will Be Acquired by larger companies
They will die

What Will Happen To You?

(You Can Download the Application Now By Clicking Here!)

Take a look around at other industries that have experienced the same phenomenon. Look at retail booksellers and home improvement stores. They are non-existent.

Tom Hanks, Meg Ryan
and Home Furnishings?

You’ve Got Mail, the movie with Tom Hanks and Meg Ryan, shows this process in a very real way…A family owned bookstore has been around for years. The Big Box store moves in across the street or around the corner and pretty soon “Going Out of Business” signs are hanging from all the windows. It is tragic. But it doesn’t have to be this way.

To Fail Or Thrive?

You have a choice! What retailer are you going to be during this great transformation? Are you going to “make a graceful exit?” Or are you going to implement effective, “Traffic Guys Marketing” and survive?

Big Boxers aren’t the only problem…the Internet has changed things dramatically. Customers now have more information on their hands. They are more savvy buyers .

Nine out of ten independent retailers don’t have a clear idea of what their webpage should be doing. You probably have faced this question yourself. We will show you the simplest, fastest, and most effective possible way to make your website generate sales for you. You’ll love us when you find out how cheap it can be to have an effective website.

We can’t forget about the world economy. Cheap labor and crummy products are driving down margins…

Shrinking Margins Are Like A Growing Cancer;
You Know It’s There, But It’s Hard To Stop

Fortunately, we have a solution. We’ll share with you one simple strategy that will allow you to stop slashing your prices and keep your margins where they need to be.

Once you apply this technique, you’ll be amazed at the difference it makes in your bottom line. AND it has everything to do with how you advertise! Start using this tactic, and you’ll be amazed.

This is absolute WAR!

If this makes you queasy, we’re sorry…but a great deal of retail marketing IS really about keeping your loyal customers and stealing new customers from your competition. You can’t afford to play their “money” game.

When we help our members compete with a large competitor, we teach them to pick a fight they can win. For you it may be special fast delivery, personalized service, or guarantees and quality of product.

This brings me to another sore spot: The Advertising Industry

Most retailers feel like that they have been taken advantage of by the advertising industry. Ad salespeople interested in the next commission check advise you to put ads in the newspaper, radio or on TV that just don’t work

Just the other day we spoke with a retailer who’s been in business 3 years, and is dead broke! He’s tried everything: radio, TV, newspaper, internet, postcards, you name it. He was frustrated (as he should be) spending $70,000 per year on advertising and still not making any money, because it isn’t working.

He told me: “I want something I can measure. I never know what part of my advertising is working.” He is 100% right, you should never do any kind of advertising unless you are able to accurately track your return on investment.

Once you start using direct response marketing you will know with 93% accuracy how your advertisements are performing.

The people who want you to do brand building or image advertising are newspaper sales reps, ad agencies and other advertisers who get paid commission dollars only when you advertise. It doesn’t matter if that ad gets results or not.

You Have Been Intentionally Misled With Ineffective Advertising Strategies…But It Gets Worse...

Newspaper is Dying (If not already dead!)…E ach time someone dies a newspaper reader dies . Every time someone is born, a non-newspaper reader is brought into this world…

It’s true, people increasingly go to the Internet for instant easy access to information they want! You must find alternatives!

(You Can Download the Application Now By Clicking Here!)

Does Direct Mail Really Work?

Yes and No. If you don’t know what you’re doing, it’s a waste of money just like any other advertising you can do. Perhaps you have had a bad experience. You sent out a mailer and it performed horribly.

Direct mail will only work if you use it effectively. Our background is in emotional direct response marketing. We give you ads, mailers, postcards, radio and tv scripts that really tell your story. To connect emotionally with your reader--make them understand why you are the clear choice to do business with.

Direct mail is not the only way to go. However, it is a great medium because you can target a specific group of people. It allows you to give your target audience a compelling reason to buy from only you. If you do your research and really understand your customer’s needs, then you can craft a message that will resonate with them.

Let me be more clear…

Most print ads, newspaper or even direct mail are not as effective as they could be. Pull out your Sunday paper and look at the inserts.

Most of them have the same message over and over again. Big promises on savings; weekend promotion, clearance blowouts, holiday sales.

How does the weekend blowout sale, full of pictures and reduced prices tell your story?

Once again...it doesn't.

There is a group of people who do NOT want to do business with the big box retailers.

They want to do business with a local independent retailer . YOU!

There is a group of people waiting to be guided to your store… but they can’t tell you apart from anyone else… The Done For You marketing pieces you get from us WILL differentiate you from the competition, they WILL give your customers a compelling reason to come see you, they WILL increase sales and traffic…and the best part is you don’t have to do any of the work!

All our marketing is designed to get specific, measurable results in a cost effective manner. It is designed to pay its own way. Its purpose is to get a prospect off the couch, call you, or come into your store and give you money! Why else would you be advertising? You advertise to get sales. Period.

A $220,000,000.00 (220 Million) Dollar Discovery?

In 1996 Tempur-Pedic was only a 6.5 million dollar company. After switching to Direct Response Marketing they quantum leaped to $220 Million. Regardless of whether you like Tempur-Pedic, their meteoric rise to success was brought on use the exact same strategies that we share with you.

Attention: What We Are Sharing With You Is NOT How Most Home Furnishings Retailers Advertise.

While others struggle and guess at what might work…We’re going to GIVE YOU, on a silver platter, ads and marketing pieces that the most successful retailers in the world actually use to…

Raise the results of every ad you run by 100% or more (whether it’s direct mail, radio spots, TV, email, or any little-known NEW ways of reaching “hidden” enthusiastic prospects)
Use special events – done the right way– to bring in crowds of new customers (to the point where they’ll be camped outside waiting for you to open)

Never again fear competition from online sales, or the franchise, Big Box and discount stores who try to move in on your customer base…

And quickly put your retail store on the fast track to double-digit growth every year for years to come. (And that means the VALUE of your business explodes...letting you establish a legacy for your kids or giving you the option of selling the business to fundthe retirement you’ve always dreamed of).

You will fast forward through frustration and hassles. Eliminate the burn out and health problems most hf retailers deal with. You’ve probably had many ideas you want to implement, but your time hasn’t let you. That’s why all of these ads and pieces are Done For You!

It’s not just an education program where you’ll learn a bunch of stuff you still don’t have time to implement. This is a monthly “Done For You” Advertising program with tested and proven traffic building pieces to make your business extremely profitable… even fun again!

Once you plug in a few of the systems we have for you, you’ll never again wake up worrying about tomorrow’s payroll or rent payment... No worrying about creating the next big promotion, or marketing piece you have to send out. You’ll have the peace of mind of knowing that customers will be walking in the door automatically.

Whether you are in a major city like New York City or San Francisco or if you are a small retailer in Shippensburg, PA; whether you’ve got one store or a 20 store chain. Regardless of what the economy is doing, these systems will work for you.

There are always buyers and potential buyers who just need a little effective “PUSH” to come in and spend money with you. You can’t argue with them, and you can’t beg them to come in…

But you CAN – (once you know the secrets) – Get Their Attention, Prime Their Desire To Buy, And Spur Them Into Action.

You Can Download the Application Now By Clicking Here!

Being part of this group accomplishes many things at once. But one of them is the personal accountability you experience. Having others there through the mastering mind email group is one of the biggest advantages this program has.

We’re now looking for the next 25 HF Retailers to add for the next Phase of the Market Domination Program who are hungry, ambitious and devoted to building a world-class retail store. If that describes YOU, please read on…because if you qualify, we will consider your application to our elite program.

Multiply And Accelerate Your Success X 20

You will soon be joining a group of serious, dedicated, progressive business people deeply committed to getting more customers. Quick to test and implement discoveries and strategies. Adept at solving problems, who can all come together to “master-mind” for everyone’s benefit.

Each member benefits from the other’s experience; multiplying your testing capacity 20-fold. The mastermind ignites constructive thinking by assisting and sharing with others, discussing key ideas and issues, and in turn accelerating success by leaps and bounds compared to the time it would take you to do it all on your own. (It’s obvious that your real competition is not another independent store owner. It’s the chain stores that are invading every city and town in America.)

NOTE: This is not a buying group or “performance group”. It is unlike any other organization in the retail industry. On top of the traffic and sales building tools you’ll get, it is also a community. A group of retailers committed to learning a better way to market and advertise. There is a great amount of value that comes from retailers helping one another.

Here’s What You Get:

5 Simple Tools

Tool #1 . A “Traffic Guyized” Effective Marketing Piece Delivered to you on a Silver Platter every single month along with advertising calendar. These will include newspaper ads, direct mail letters, postcards, newspaper inserts, email announcements, and tv and radio scripts to put paying customers in your store every month.

Tool #2. Live coaching from Brett and Ethan 2 times per month. This happens on two live conference calls every single month. Normally we charge $600 per hour for consulting. We charge $3000 to write Yellow Page ads and direct mail pieces for clients. For one full day of consulting it’s $6,900.00 (and worth it). BUT…we’ve created a exciting and innovative way for you to get everything we share at a fraction of what you’d have to pay to hire us individually.

On the first call of each month we help you implement a specific strategy that will increase sales and traffic.Often you’ll hear from other successful retailer members about what they are doing that is working well. You are also encouraged to ask questions. You literally get to peek under the hood at extremely successful retail stores and find out what other retailers are doing to increase sales.

One The Second Call Of Each Month you get a Two-on-One critique of any advertising you want us to look at. If you want help with an ad or promotion, just send it in and we’ll critique it and show you how to improve the ad.

Tool #3. A ccess to the Traffic Guys Community . This means instant access with one simple email and you can communicate and ask questions to member retailers across the country via email. This helps you get advice on projects, software, employees, whatever you have a question on, and you see what’s working for other savvy retailers. (We call this our email mastermind group. It’s one of the most valuable parts of the program.)

In our Market Domination Program we have a complete and total commitment to making your store more successful …Nothing is more satisfying and exciting for us than to hear one of our members just increased sales by $117,000 in one weekend.
That is fun!

Tool #4. You get a ‘paper and ink” 12 page newsletter every month, along with an audio CD of the coaching call (just in case you missed it live) and your Done For You Monthly Marketing Piece . It comes with example marketing pieces implementation tips and real examples from other successful retailers. This comes via first class mail and you’ll be looking forward to this every single month.

Tool #5. The MARKET DOMINATOR members website. This has a simple fast start guide for new members. It has a library of marketing pieces you can copy and use. INCLUDING EXCLUSIVE ACCESS TO THE DONE FOR YOU CENTER!!! It also includes past audio trainings, back issues of the newsletter and videos.

You also get our proprietary Ultimate Market Domination System. This has 9 steps with specific tools to help you get more traffic and increase sales.

It starts with the 90 day fast start planner.
Time Management
New Customer Acquisition
Expertise Mastery
Creating Customers For life
The Referral System
Building your Team
Systems implementer
The Momentum zone (This is where all the systems come together for total implementation)

You will also get help implementing the following systems to into your store.

Here are a few:

A Done For You System to Capture “Be Backs” and get them to come back and buy
How To Build A Customer Loyalty Program That Works
Follow Up Systems To Turn Lookers into Buyers
Continuity Programs (How To Charge Credit Cards Every Month Whether a customer buys anything or not…you’ve never heard of this before!)
Double the Success of All Your Promotions
New Home Owner Program
Lost Customer Campaign
Referral Program
Creating the WOW factor
One specific strategy to boost your margins and stop the price cutting, yet still bring in ups by the droves.

Bonus Tool #6

You Have The Power To Eliminate Your Competition!

If you enroll by the deadline stamped on this package we will give you VETO POWER. That means you can VETO your largest competitor from joining our program. (But if You are already vetoed, you will not be allowed in. This is extremely important.)

Why would we allow you to veto your competition? Doesn’t this just leave fewer clients for us? Yes it does, but you need to be able to implement these strategies without contamination.

If someone right down the street is using the exact same strategies it will be less effective. This also makes the mastermind group more powerful because you can share freely without fear of your competitors getting a hold of your ads.

This isn’t just some marketing hooey either. We will not allow anyone to join this program who has been vetoed. Period. (So don’t delay if you are even the least bit interested. Last week Brian, our sales manager, told me that he had 2 retailers extremely disappointed because they couldn’t join.)

It is in your best interest to submit your application today, because we regularly receive 200-300 requests for this toolkit every month.We’d hate for you to be locked out because you delayed.

How Much Of a Difference Can Just One Effective Ad Every Month Make?

How much do you spend on advertising in a month? $5000.00, $10,000.00, $70,000.00? What would happen if I could save you just 10% and get you better results that you are getting now? That would save you at the very least 500 dollars per month, plus make you more money by increasing sales. This really isn’t a hard decision at all.

One of our members, Jim Fisher, used a letter we suggested and he did over $310,000.00 from that one mailer with a minimal investment. More than he had done in any given weekend the past two years.

Imagine what your business will be like when you’ve got twice as many customers in the store, and your margins are higher than ever…But this is NOT just about money. This is also about discovering a less stressful path. A faster more satisfying path. It is all about implementation of proven systems to generate customers. No more frustration of guessing or throwing money at a black hole.

Membership is limited, and each Member is required to submit an application to join. We review each application, to make sure new members can and will contribute and be a good fit in the group. Plus we must verify that you aren’t already vetoed. We have to reject several applicants per month because they are vetoed.

Here’s what to expect once you are accepted…

Effective ads and marketing that put paying customers in the store
Help from successful retailers across the world
Increasing sales
Autopilot marketing systems.
Take more time off, make more money and stop stressing out!

Of course, this is definitely worth thousands of dollars and we usually require members to sign on for 12 months. But we’re going to make it totally irresistible to get involved in our program. That’s right… If you act by the date stamped on the application we will waive the 12 month contract… and let you join with a simple 6 month agreement...

I recently talked to a member who asked “Why do you require members to sign a 6 month agreement if you are so good?”

I said, “If I’m making you $40,000.00 or $50,000.00 more per month, and you’re only paying me $597, even $997 for that matter, wouldn’t it be worth it?”

“Good point” he said.

It’s pretty simple really. We put in a lot of time and effort creating marketing pieces that really work. And, to be blunt, we’re not interested in someone joining for a month or two, stealing all the marketing pieces and then dropping out. You don’t work for free, and neither do we.

That’s the truth. Of course, if you were spending $597 a month and getting nothing, you’d quit after the 6 months and we’d be out of business. But that just doesn’t happen.

You Can Download the Application Now By Clicking Here!

So How Much Does This Thing Really Cost?

For all the benefits, it is only $597 per month. Less a generous discount of $300.00 per month ($3600 per year) if you act fast. You must apply by the big red date on the application. For those that act fast and aren’t already vetoed, you get all the benefits above for just $297 per month with NO 12 month contract. You can cancel after 6 months if you aren’t thrilled! The reason we’re only allowing 25 in right now is because of the time it takes to get you set up and going. We need to be able to answer questions, help out and respond to our members concerns. THERE ARENO EXTRA CHARGES, NO HIDDEN AGENDAS

Not Sure? Let’s Look At The Math…

How much does it cost you every month to keep your store open? Paying the rent, paying the electric bill, paying the water bill, payroll, paying your taxes, financing?

You and your accountant are the only ones who know the answer, but we know it’s a pretty big number.

But…do you REALLY know how much it’s costing you to use marketing and advertising that doesn’t work effectively? That’s a much more difficult number to come up with.

Lets Be Conservative…

If your average margin is 33% (I’m trying to be conservative) and your average ticket is $1000, that’s $333 net . If you are missing out on 2 extra sales per month that are going to your competitors because your advertising isn’t working, that’s $666! You’ll lose more money in one month than you’ll pay for your entire monthly membership!

Your Cost = $297

New Customer Value = $333

We’ll help you get at least 10 new customers per month = $3330 Profit

Net Profit (after your $297 investment) Getting Just 10 New Customers = $2933 per month or $35,196 per year!

This is really a silly example because we Guarantee That You’ll Get many more than 10 new customers per month. And if we don’t deliver, you can drop out after 6 months (and keep all the bonuses we shower you with.)

So does it make good business sense not to join? You’ll actually lose more bynot joining than it costs you to get ALL the benefits we’re promising.

Even if you are the ultimate skeptic, and you only get ½ of the benefit we promise, you’re still

coming out way ahead.

Just to give you an idea for what we are looking for in our members. To be considered for the program, you must:

Be very serious about your desire toincrease same store sales in the next 12 months.

You must be willing to implement a few new simple Done For You strategies. (This isn’t hard!)

You must be beyond the ‘Brand Building’ mentality. The marketing we share with you works, but it is different than what you are used to.

You must not have the “victim” mentality; this program is not for whiners (we’d rather not have to babysit the members)

We suggest you take the next step toward success by filling out the enclosed application form and rushing it to our office. We promise that our journey together in the Market Domination Program will be one of the most satisfying, most rewarding, most profitable, and most fun experiences you’ll ever have.

One Last Item…If you send in your application and are one of the next 5 retailers who join, I will throw in 3 Big HUGE Bonuses valued over $1815.00.

Big HUGE Bonus #1. “39 Ways To Differentiate Your Store and Create a Compelling Unique Selling Proposition.” You get a 4 CD set, plus manuals and worksheets to help you really make your store unique. And express your uniqueness to your customers so they know why they should come see you. (Value $299.00)

Big HUGE Bonus #2. A free book entitled Excerpts from The Treasury of Quotes by Jim Rohn. An elegant gold foil and burgundy leatherette booklet containing over 140 quotes on 20 topics taken from Jims Best Selling Book The Treasury Of Quotes. Over 1 million copies have been sold! You can put this wisdom to work for you. Carry it around in your pocket and always be ready to with words of inspiration for you or the staff. (Value $19.00)

Big HUGE Bonus #3. The INSTANT Traffic Marketing System™
MARKET VALUE: $1,497

A 5.9 pound box of home furnishings marketing secrets including 7 manuals and 11 cds including...

Keeping margins high (You'll love the boost your net takes once you're in on this secret!)
10 Marketing pieces and tactics to cut the fat and waste from your advertising. (Know exactly what is making you money. And how to quickly spot and dump the losers.)
Easily turning one-time buyers into repeat customers who spend more with you month after month, year after year.

All of these bonuses are yours free if you join by the date stamped in RED.

And remember you get exclusive access to the DONE FOR YOU CENTER, personal help from The Traffic Guys on the bi-weekly tele-seminars, plus unlimited email access to the email group and members only “Market Dominator” Website. We’ll also send you everything in hard copy, so if you don’t like the internet, you’ll get it on paper and ink too .

Call Us If You Have Questions! 800-393-2054

Fill out the enclosed application and we will call you back personally to discuss your application. If you are frustrated with where your store is headed and want a way to make it fun and profitable again, please don’t let this opportunity pass you by. Don’t hesitate and risk being locked out. There will NEVER be a better opportunity (or a cheaper one) to become part of the elite Market Domination Implementation Program.

We look forward to having you as part of this incredible program and we look forward to helping make 2008 your best year ever.

Dedicated to Doubling Your Traffic,

Ethan Kap & Brett Kitchen
The “Traffic” Guys.
The Nations Only Home Furnishings Direct Marketing Experts

P.S.Does $297 sound too good to be true? Maybe your thinking “There is no way they can deliver all they promise for only $297 a month.” You know what? You’re right. That’s why the price is going up. Way up. But, we promised we’d keep the price at $297 for those retailers who act fast. Don’t delay, fill out your application today and fax it in.

P.P.S. Remember, we’ll be evaluating applications on a “first-come, first-serve” basis. If you are already vetoed by an existing member, you will not be allowed in the program.

P.P.P. S. ONE LAST THING… We nearly forgot. Once you join the program all the bonuses and the Instant Success toolkit are yours to keep. So if you don’t get the results you want and you decide to quit, you still get over $1818.00 of FREE Bonuses.

P.P.P.P.S. (This is it I promise.) I have a list here in my office of over 219 retailers who are vetoed from the program. You may already be one of them. I honestly don’t know. What I do know is sooner or later you might be on that list if you don’t beat your competition to it . In 2008 we are going to make sure every independent furniture, bedding, floor covering and home furnishings retailer in the country knows about this program. We want to make sure the independents survive, and beat the big box retailers.

We’re doing a huge marketing blitz across the country including; direct mail, email, magazine ads, tele-seminars, speaking at the markets, trade shows, writing articles in 4 trade magazines and doing joint marketing with buying groups and national associations.

So…to be fair you need to know that we are coming to your area. Someone in your area will hear about us and join the program. You might end up on the veto list for good. I ‘d hate for that to happen, especially since you had this opportunity first.

Now You Can Open The Orange Envelope!